Tunnel Espresso Cafe Branding & Design

Tunnel Espresso Cafe was a turn-key restaurant-hospitality project for an investment client working to access the upscale cafe market in British Columbia. The branding found intent from pure design process – combining the owner’s lifestyle and living with the intended start-up locations and markets. Where no actual tunnel real estate was possible, the interior designed worked to expand and compress and encapsulate patrons as they moved throughout retail experience – carefully calibrating time of day and specific demographic markets. Through more than 20 iterations, proof-of-concept was made for pop-up size branded locations through to 2,000+ sq/ft anchor tenant landmarks.