WildTale Yaletown

The Flying Pig Group asked us to conceive and develop a new brand identity and restaurant concept that complimented the Flying Pig but was distinctly unique within brand. We went to work…. WildTale was the culmination of fully engrossed design process and dozens of iterations. The first location was to be a re-invention of Yaletown’s original Global restaurant – a city icon. We worked day and night to make the project a success, succeeding in a full re/re in just four months (including new kitchen design mid-construction). BP was developed over Christmas Break while the principals were fishing in Cabo, and construction powered on to deliver one of the most successful establishments in the neighborhood.