{"id":2909,"date":"2024-02-03T03:05:54","date_gmt":"2024-02-03T03:05:54","guid":{"rendered":"https:\/\/www.bordeville.com\/dir3\/?post_type=portfolio&#038;p=2909"},"modified":"2026-03-18T20:59:59","modified_gmt":"2026-03-18T20:59:59","slug":"wildtale-yt","status":"publish","type":"portfolio","link":"https:\/\/www.bordeville.com\/dir3\/portfolio-work\/wildtale-yt\/","title":{"rendered":"WildTale"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-ebqlb1-ad363892ad777b84963d5858d2e569e1 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_masonry_gallery  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2909'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d1xxgd-dfdd8801a29aaafbc5945413ba92a031\">\n.flex_column.av-d1xxgd-dfdd8801a29aaafbc5945413ba92a031{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-d1xxgd-dfdd8801a29aaafbc5945413ba92a031 av_one_full  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ls5h2170-85f508c7ea8f4c9a29be82145db07e76\">\n#top .av-special-heading.av-ls5h2170-85f508c7ea8f4c9a29be82145db07e76{\npadding-bottom:0;\ncolor:#000000;\n}\nbody .av-special-heading.av-ls5h2170-85f508c7ea8f4c9a29be82145db07e76 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ls5h2170-85f508c7ea8f4c9a29be82145db07e76 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-ls5h2170-85f508c7ea8f4c9a29be82145db07e76 .av-subheading{\nfont-size:14px;\n}\n<\/style>\n<div  class='av-special-heading av-ls5h2170-85f508c7ea8f4c9a29be82145db07e76 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >WildTale Yaletown<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bafu2l-8081413db53369dc8d1622bdf47567ed\">\n.flex_column.av-bafu2l-8081413db53369dc8d1622bdf47567ed{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bafu2l-8081413db53369dc8d1622bdf47567ed av_one_half  avia-builder-el-3  el_after_av_one_full  el_before_av_one_fourth  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8s5vm5-fec8d219469237cd51b338b058c39314\">\n#top .av-special-heading.av-8s5vm5-fec8d219469237cd51b338b058c39314{\npadding-bottom:0;\n}\nbody .av-special-heading.av-8s5vm5-fec8d219469237cd51b338b058c39314 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-8s5vm5-fec8d219469237cd51b338b058c39314 .av-subheading{\nfont-size:14px;\n}\n<\/style>\n<div  class='av-special-heading av-8s5vm5-fec8d219469237cd51b338b058c39314 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >What the client needed<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ls5hmclv-8326a051d7d0bb9b39c33f72f356506d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The Flying Pig Group asked us to conceive and develop a new brand identity and restaurant concept that complimented the Flying Pig but was distinctly unique within brand. We went to work&#8230;. WildTale was the culmination of fully engrossed design process and dozens of iterations. The first location was to be a re-invention of Yaletown&#8217;s original Global restaurant &#8211; a city icon. We worked day and night to make the project a success, succeeding in a full re\/re in just four months (including new kitchen design mid-construction). BP was developed over Christmas Break while the principals were fishing in Cabo, and construction powered on to deliver one of the most successful establishments in the neighborhood.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p31yl-6d9aa0eaf6278991520184196a684667\">\n.flex_column.av-p31yl-6d9aa0eaf6278991520184196a684667{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-p31yl-6d9aa0eaf6278991520184196a684667 av_one_fourth  avia-builder-el-6  el_after_av_one_half  el_before_av_one_fourth  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6f4qzx-de692998c20ce77b2f0ad631683cae16\">\n#top .av-special-heading.av-6f4qzx-de692998c20ce77b2f0ad631683cae16{\npadding-bottom:0;\n}\nbody .av-special-heading.av-6f4qzx-de692998c20ce77b2f0ad631683cae16 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6f4qzx-de692998c20ce77b2f0ad631683cae16 .av-subheading{\nfont-size:14px;\n}\n<\/style>\n<div  class='av-special-heading av-6f4qzx-de692998c20ce77b2f0ad631683cae16 av-special-heading-h2 blockquote modern-quote  avia-builder-el-7  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >My part of the project<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ls5hddhy-75e8d3fb47f4bfee8f799d910e7e3aa9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Brand development,<strong> interior design,<\/strong> lighting design, furniture design, specifications and contract documents, <strong>project management,<\/strong> and photography for marketing.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ta259-fd234586fd0f8af73115c994b62801d1\">\n.flex_column.av-4ta259-fd234586fd0f8af73115c994b62801d1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4ta259-fd234586fd0f8af73115c994b62801d1 av_one_fourth  avia-builder-el-9  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-ls5h6vss-dd34bbf0a57649c2957518ef4ce68192 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li>Type: Design, Branding, Media<\/li>\n<li>Sector: Restaurant-Hospitality<\/li>\n<li>Client: The Flying Pig Restaurants<\/li>\n<li>Designer: NWA<\/li>\n<li>Location: Vancouver<\/li>\n<li>GC: Kindred Construction<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ls5hry4u-51cc2ff1253146984da48b7ec3cb9bd3\">\n#top .av-masonry.av-ls5hry4u-51cc2ff1253146984da48b7ec3cb9bd3{\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av-masonry-1' class='av-masonry av-ls5hry4u-51cc2ff1253146984da48b7ec3cb9bd3 noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation-active av-masonry-col-flexible av-caption-on-hover av-caption-style-overlay av-masonry-gallery ' data-post_id=\"2909\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5103-1030x687.jpg\" data-srcset=\"https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5103-1030x687.jpg 1030w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5103-450x300.jpg 450w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5103-768x512.jpg 768w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5103-705x470.jpg 705w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5103.jpg 1500w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\"  aria-label=\"image Nigel Walker &amp; Associates Rolls out WildTale\"  id='av-masonry-1-item-2910' data-av-masonry-item='2910' class='av-masonry-entry isotope-item post-2910 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"Nigel Walker &amp; Associates Rolls out WildTale\" alt=\"\"    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5103.jpg);\"  title=\"Nigel Walker &amp; Associates Rolls out WildTale\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0006-1030x687.jpg\" data-srcset=\"https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0006-1030x687.jpg 1030w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0006-450x300.jpg 450w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0006-768x512.jpg 768w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0006-705x470.jpg 705w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0006.jpg 1500w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\"  aria-label=\"image image with no title\"  id='av-masonry-1-item-2916' data-av-masonry-item='2916' class='av-masonry-entry isotope-item post-2916 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"\" alt=\"\"    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0006.jpg);\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0004-687x1030.jpg\" data-srcset=\"https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0004-687x1030.jpg 687w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0004-300x450.jpg 300w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0004-768x1152.jpg 768w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0004-470x705.jpg 470w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0004.jpg 1000w\" data-sizes=\"(max-width: 687px) 100vw, 687px\"  aria-label=\"image image with no title\"  id='av-masonry-1-item-2914' data-av-masonry-item='2914' class='av-masonry-entry isotope-item post-2914 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"\" alt=\"\"    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0004.jpg);\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0007-1030x687.jpg\" data-srcset=\"https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0007-1030x687.jpg 1030w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0007-450x300.jpg 450w, 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class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-0001.jpg);\" ><\/div><\/div><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5043-1030x687.jpg\" data-srcset=\"https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5043-1030x687.jpg 1030w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5043-450x300.jpg 450w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5043-768x512.jpg 768w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5043-705x470.jpg 705w, https:\/\/www.bordeville.com\/dir3\/wp-content\/uploads\/wildtale-studiobox-5043.jpg 1500w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\"  aria-label=\"image image with no title\" 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